Intelligent titles work a treat, or so they say
The kinds of titles forever able to titillate, cause even the poorest reader out there to speculate
Chalk and cheese – the publisher and the reader – so who is it exactly that we are supposed to please?!
No-one wants to trick the latter of the two, like a jigsaw trying to figure out a flaw from the rest
One day you may well find yourself overly dressed, ready for a lavish awards ceremony, those words still showing gnarled teeth
You see, there will never, ever come a time when all are left impressed, that a far too unachievable feat
You will need to write in a certain way in order to tick the right boxes, meet the publisher in the middle, allow yourself to get to continue to have your say

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